Israel's negative ratings rise sharply in US, UK, BBC global poll finds

Israel remains one of the world's most negatively viewed countries alongside Iran, North Korea and Pakistan, according to the latest annual survey of global opinion by the BBC World Service. But most significantly, according to full results of the survey:

While overall views of Israel have not moved substantially over the past year , there have been significant increases in negative views of the country among Americans (negatives rising from 31% to 41%) and Britons (from 50% to 66%).

In total 28,619 citizens in 27 countries, were interviewed face-to-face, or by telephone December 2, 2010 and February 4, 2011 by the firm GlobeScan on behalf of the BBC.

The poll does not give reasons for why this shift has taken place, but this erosion of support for Israel is no doubt due to a combination of factors: Israel's brutal massacre of Palestinians in Gaza in winter 2008-2009, the ongoing siege and the massacre aboard the Gaza Freedom Flotilla last May, as well as the general aura of extremism and intransigence conveyed by the country's actions (continued settlement in the occupied West Bank, ethnic cleansing in Jerusalem, racist laws against Palestinian citizens and so on).

The reality of Israel is can no longer be hidden by slick hasbara. The world is waking up to smell the apartheid.